The trajectory of EV adoption in Australia is steadily increasing. Therefore, your company has a choice. Whether to carry on with business as usual, or embrace the future of electrified transportation, attract customers, support sustainability goals and put itself on the (charging) map.
Beyond being environmentally responsible, investing in EV charging for your business can be a strategic decision with far-reaching benefits. Here’s why your business will benefit from investing in an EV charging solution.
1 Ride the EV wave as adoption surges
The statistics clearly show the rising tide of electric vehicles in Australia. According to the Electric Vehicle Council’s 2023 State of Electric Vehicles report, 8.4% of all new car sales are EVs, a staggering 121% increase from 2022. With more electric vehicles hitting the roads, the demand for charging infrastructure is skyrocketing.
If your business invests in EV charging stations, you’re positioning it to cater to this growing market, attracting environmentally conscious customers and staying ahead of the curve, rather than being left behind in an increasingly sustainability-conscious market.
2 Sustainability sells when you embrace corporate responsibility
Ipsos’ annual Climate Change Report 2023 revealed that 81% of Aussies are somewhat concerned about climate change – and they’re using their dollars to prove it. Another BBC Global survey reported that 81% of consumers agree that demonstrating a commitment to sustainability adds value to a brand.
By integrating EV charging into your business, you actively contribute to reducing CO2 emissions. This commitment to sustainability resonates with consumers, with the latter study showing that 79% of Australians are more likely to support businesses that demonstrate environmental responsibility. Showcasing your commitment to an environmentally friendly future through EV charging establishes your business as a leader in corporate social responsibility.
3 Increase your business bottom line
Above all, an EV charging station is an investment that will pay off. When EVs are plugged in and powering up, your customers will spend longer at your business, whether shopping, sipping a coffee or eating lunch. Moreover, if they’re happy with the charging service, they’ll likely return, increasing customer loyalty.
There are government incentives to help you get started. Discover what funding your business may be entitled to and how you can apply for a NSW Electric vehicle destination charging grant by visiting the NSW Government’s Energy Saver page.
ActewAGL’s evCharging for Business
From designing the optimal EV charging setup to installation and financing, ActewAGL’s evCharging for Business will support you every step of the way. After consulting to assess your unique needs, ActewAGL will craft scalable EV charging solutions that align with your corporate sustainability goals and drive increased footfall and revenue. If you’re an ActewAGL Energy customer, your business may qualify for interest-free finance options seamlessly integrated with your energy bill.
Summary
- 8.4% of Aussie new car sales are EVs, representing a 121% increase from 2022.
- Investing in an EV charging station positions your business to cater to the growing market of environmentally conscious consumers.
- Integrating EV charging actively reduces CO2 emissions, resonating with consumers and potentially increasing support for businesses.
- EV charging stations can positively impact the bottom line by increasing customer dwell time, leading to more spending.
- ActewAGL’s evCharging for Business offers comprehensive support, from designing and installing the optimal EV charging setup to providing financing options, with potential interest-free finance for ActewAGL energy customers.
Are you considering making the switch to an electric vehicle? ActewAGL can help you effortlessly find, finance and charge your EV. Discover how ActewAGL can support your transition to sustainable driving today. Find out more here.
Sources
https://electricvehiclecouncil.com.au/wp-content/uploads/2023/07/State-of-EVs_July-2023_.pdf
https://phys.org/news/2023-07-australians-climate.html
https://mediabrief.com/apac-consumers-feel-sustainability-enhances-brand-value-bbc/
